Marketing Tip #7
Many business owners think that when they start marketing their products or services that they will begin to see results immediately. While this can be true, many marketing strategies are meant to pay off over time. This is also one of the many reasons why small business owners are hesitant to start marketing. However, without any form of marketing, your business will not grow to its fullest potential and give you the results you are hoping to see.
There is no doubt about it that marketing costs money. It’s just one of the business expenses that is necessary to grow your business and be a successful business owner. If you are unsure of how to implement effective marketing strategies, check out HTX Marketing Group’s tips on how to see results using different marketing strategies (spoiler: some will give you results immediately).
Brand Awareness is one of the must-haves for your business to succeed. Without brand awareness, your target audience will not know who you are, what you are offering, or how you can help them with their problem. Brand awareness is one of the marketing strategies that can take time to see results depending on what your marketing budget is and what your marketing strategies consist of. When starting a business, you need to have a solid marketing plan to increase your brand awareness to the customers you want to engage with. Sure, there are brands that you are aware of but don’t necessarily do business with, right? That is why brand awareness marketing is important when you are starting out: you don’t want to target an audience that has no interest in doing business with you. Once you build your brand and become front of mind to the audience you are targeting, your brand will start to market itself.
Local Services Ads by Google
Google’s Local Services Ads (LSA) is a fairly new marketing technique that has been buzzing around and making quite the stir for some business owners. While this service is not offered for every kind of business, those that this service is offered to is intrigued by the sudden influx of calls from leads that this service advertises. This service offers real-time leads almost immediately upon your ad being approved and launched. In order to be approved for a “Google Screened” profile, your business must be one of kinds of businesses that Google is currently offering this service for. Once you see that your business or service is eligible, you must go through a screening process which can include a business background check and submitting information regarding your business to Google for review. If Google approves your profile, your ad will show at the top of a Google search when a lead searches keywords that relate to your business or service. There are many tactics to make the most of this service, including establishing a bidding strategy that will ensure you show before any of your competitors in your local area that you are targeting. If you are looking to learn more about Googles new service, contact HTX Marketing Group today and enroll in our Google Screened program.
Pay-Per-Click (PPC) is one of the most popular tactics in the marketing industry for business owners who are looking to see quick results from Search Engine Marketing (SEM). Although Google is the most popular platform for businesses to enroll in for PPC, SEM also includes other search engines such as Yahoo! and Bing. PPC is a great way for you to see immediate results depending on what your goal is for your campaign. PPC can help bring more traffic to your website, offer information about the services you provide, promote a product, among other goals that you can implement. The idea of PPC marketing is to give you quick results without breaking the bank. Depending on your type of business, the average cost-per-click can range from pennies on the dollar to upwards of hundreds of dollars. For instance, one of our clients is running a campaign for professional services they offer and are running on average $1.12 per click on their ad. There are many strategies to consider when implementing a PPC campaign, so be sure to consult with one of HTX Marketing Group’s team members today to see how we will best launch your campaign and optimize it to perform at its best.
While there are many marketing strategies that work, not all of them will provide you with instant results or return on your investment. Overall, marketing is meant to bring you results over time. The longer your campaign runs and the maintenance is kept up regularly, you can see amazing results which will in turn bring your business more revenue.
Whether you are looking to optimize an existing campaign that isn’t performing well, or are looking to establish a new marketing campaign, the team at HTX Marketing Group is here to help you succeed. To get started today, click the button below to schedule online or call us at (713) 965-7370.
Written by Adam Hundley
Published on July 26, 2021
Adam is the Founder of HTX Marketing Group. After realizing an unexpected passion of helping small businesses grow when growing the marketing department at a local law firm, he decided to turn his passion into a bigger project and founded HTX Marketing Group. He strongly believes in working in tandem with business owners and their staff to ensure that the businesses they worked hard to open sees the growth and success to keep them going.
HTX Marketing Group is not your normal Marketing Agency. We work with you to grow your business your way. Not growing fast enough? We can help. Growing at a steady rate, but want more results? We can help. Whether it is paid ads on social media or search engines, creating content for your website or social media channels, newsletters to keep your existing clients and customers front of mind, or coaching your team how to run your marketing department on autopilot, HTX Marketing Group will guide you.
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