There are many strategies that you can implement to help your business succeed, but what are they? Here at HTX Marketing Group, we believe the following 6 rules are some of the most important things you should consider when putting your marketing strategies in action:
Rule 1: Always Add Value
It does not matter if you are marketing a product you are selling or a service you provide to a particular kind of consumer; the offer you are marketing should always provide value to the consumer you are targeting. When determining the value you want your offer, product, or service to include, you need to ensure that you are targeting the correct audience that you want to get in front of. Rule 1 is important because you cannot provide value to someone who is not going to benefit from purchasing your product or engaging in your services. For example, if you have published an ad that is offering a free trial to test a product that is directed towards mothers with small children, you are offering a value (free trial or sample) of your product before they purchase. This ad’s audience that is offering a free sample or trial of your product should be targeting mothers who have small children since that is who this product is going to provide value to. It does not make sense to have your ad displayed to parents with adult children if it is a product directed towards young children, right? Always be sure your offer, product, service, and marketing strategies offer value to your intended audience.
Rule 2: Think Carefully Before You Publish
Copywriting does not come naturally to everybody, and that is okay. Have you proofread and examined your blog post, social media content, website content, and any other kind of media you publish for the public to see before it goes out? One typo or grammatical error could be a turn-off for your audience. The copy you utilize in your marketing methods (whether it is email marketing or a paid ad) should always be thought through carefully before it is published for your audience to view.
Rule 3: Be Creative!
We have all seen a company’s advertisements and rolled our eyes at how cliché it is. Being creative when marketing your product or service is important because nobody wants to see an ad that fits so easily in with others they view throughout their day when scrolling on their computer or cell phone. If you curate original posts and graphics to include in your online content or ads, your engagement will skyrocket compared to using stock photos or recycled material you found online. Do not be intimidated by graphic design. Embrace your inner creativity to boost your success!
Rule 4: Do Not Hesitate to Go After What You Want
You know what you want when it comes to your business, your life, your family, and your security. Do not be afraid to take the risks that may arise when you are on your journey of going after what it is that you really want for your business and yourself. As a business owner, there may be risks that present themselves more often than assurances. If you allow the risks to control the way you operate, you run the greatest risk of all – slowing down your success.
Rule 5: Be Concise
Rule 5 applies to not only your marketing strategies but also applies to the way you confront the team you work with. Your marketing techniques should always be concise when you are advertising your product or services to your targeted audience. Without a clear and concise message, the consumer you are targeting may scroll past your ad, walk away from your booth, or not call your office to move forward. Always be sure that your marketing message is easily understandable for your consumers so they know what value your services and products will bring to their life. As mentioned earlier, rule 5 also applies to the team you work with. Clear and concise communication regarding expectations, execution, results, and how your team can improve will prevent any misunderstandings between you and your team. Clear and concise = easily understood.
Rule 6: Find Gratitude in Your Challenges
Every endeavor faces obstacles. Challenges that arise when working towards your goals may sometimes test your limits and make you want to pull your hair out but be thankful for those obstacles that do arise. We have all heard the saying “not everything in life comes easy,” and it is especially true for small business owners. The challenges you face will one day be your success stories of how you overcame those hurdles and made your business what it is today (or what it can be tomorrow). It may not always be easy, but it will be worth it.
If you are unsure of how to implement these rules in your business, HTX Marketing Group can help. Our team at HTX Marketing Group has the experience in following these 6 rules and will help you follow them to ensure your business succeeds to the best of its ability. Contact Houston's premier marketing agency to schedule your initial strategy call to see how our team can help yours! If you are ready to start following the rules, schedule your strategy call online by clicking the button below, or call us at (713) 965-7370 today!