Marketing Tip #4
Are you investing in paid ads?
There are many platforms across the internet that allow businesses to invest in paid ads to market their products and services. Investing in paid ads is a great way to get in front of the audience you want to attract to your business. Whether your marketing strategies are B2B (Business-to-Business) or B2C (Business-to-Consumer), allotting a budget to run ads across different platforms will help build brand awareness, drive traffic to your website, and increase the sales of products and services you provide.
How do you get started with paid ads?
The first (and important) thing you must know is who you are going to target with your paid ads. Once you are aware of your ideal prospect, think of which platform they may use most often. If you are targeting individuals who are grandparents, you may not want to invest in YouTube ads. The platform you invest in to run your ads needs to be one that your target audience uses, or you may not see the results you should be expecting.
Once you have determined your audience and the platform you believe they use the most, you need to set a budget for your ad(s). Most platforms that offer businesses to run paid ads have the option to run a daily budget or a monthly budget. Depending on your monthly marketing budget, you need to determine how much ad spend on each paid ad will get you the best results.
What do I include in my ads?
Every ad that you publish (on any platform) should have one main thing: a CTA (Call-to-Action). A CTA is exactly what the acronym stands for. This calls on your customer to do something. Whether it is to download a free guide, call your office, or schedule an appointment; each ad that is published must have a CTA to be effective. Think about what your target audience would be most likely to do. If your prospect would be most likely to download a free guide, then create an informational guide that pertains to the product or service you are offering. If you want them to fill out a form to be added to your mailing list, then give them a coupon for signing up that will be emailed to them upon the form being filled out. There are endless opportunities to capture your lead’s information.
My ads are running, now what?
Once you choose the audience you are targeting with your paid ads and they are published, the next thing to do is monitor the results to determine your ROI. If your ads are not performing the way you expected, then do some A/B testing and tweak different components of the ad to see how it can be improved. You should be monitoring the results of your ad at least once a week, if not more often. Paid ads are easy to forget about once they are launched, until you see the withdrawal from your bank account. Tracking your ROI is an important part of ensuring your ads are profitable. Read more about the importance of tracking your marketing efforts in our blog Marketing Tip #3 here.
How HTX Marketing Group can help
HTX Marketing Group can assist you in planning, implementing, and tracking the results of your paid ads. Our strategy calls go in depth to discuss the people you are wanting to target to ensure the audience for the ads are the best clients to bring to your business. We will provide detailed reports of the performance of your ad and also provide suggestions on how your ad can perform better if it is not yielding the results you are looking for.
HTX Marketing Group is here to help your small business grow and learn new marketing techniques. To start growing your business your way, schedule your introductory strategy call here or call our office at (713) 965-7370.
Written by Adam Hundley
Published on May 19, 2021
Adam is the Founder of HTX Marketing Group. After realizing an unexpected passion of helping small businesses grow when growing the marketing department at a local law firm, he decided to turn his passion into a bigger project and founded HTX Marketing Group. He strongly believes in working in tandem with business owners and their staff to ensure that the businesses they worked hard to open sees the growth and success to keep them going.
HTX Marketing Group is not your normal Marketing Agency. We work with you to grow your business your way. Not growing fast enough? We can help. Growing at a steady rate, but want more results? We can help. Whether it is paid ads on social media or search engines, creating content for your website or social media channels, newsletters to keep your existing clients and customers front of mind, or coaching your team how to run your marketing department on autopilot, HTX Marketing Group will guide you.
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