If you are a small business owner, you may not have the large marketing budget that many large companies do. This is an obstacle that many small business owners face, but you can still advertise your business (whether it is new or not) using these low-cost strategies we have put together!

Website

Having a website is an essential tool for any business. It’s the place where you can promote your business and attract new customers forever. While the setup costs may not be the cheapest, this is the best investment you will make for your business. The first thing you will need to do is get a domain (URL) name for your website. You’ll also need to register your domain name with a web host (like GoDaddy, for example). This will allow you to upload content to your website such as blogs, videos, and other pieces of content to attract your audience and show up on search engines.

Social media accounts

Setting up social media accounts is just as crucial as having a website. Consider what social media platforms your target audience uses the most. This is a great way to determine which social media platforms should be focused on more than others, if applicable. Examples of social media accounts your business should have include a Facebook page, a Twitter account, and a LinkedIn account, just to name a few.

There are several ways you can use social media to your advantage, including using it to find customers and employees. For example, LinkedIn can be used to find people with relevant experience that you could hire to assist with the daily operations of your business. Another example would be using Facebook to promote your business to consumers who may be in need of your product or service. You can do this by creating a targeted ad campaign, which you can start for as little as $5 per day.

Overall, social media is a great way to market your business because it allows you to build relationships with your customers and can help build a network of referral partnerships.

Blog

A blog is a great way to promote your business. It allows you to share content about your business, products and services you offer, build your credibility in your field, and give people information that they might be interested in. Having a consistent blog published on your website will help refresh your SEO strategy and will ultimately help you rank for the keywords your audience is searching for on search engines such as Google.

Blogs may also serve as pieces of content that you repurpose for other needs, like social media or newsletter content.

Networking

If you have an existing network of contacts, then you should use them to market your business. You should make your network aware of the services and products you offer so they know what you may be able to assist their friends, families, and colleagues with. Networking with other professionals that could serve as potential referral partners will allow you to build your reputation. If you do not have a book of connections to help build your business, consider joining networking groups to expand your reach.

Newsletter

Newsletters are a great way to keep in touch with your customers and to let them know what’s going on in your business. You can use it to share your blog posts, promote your products and services, and advertise current offers and promotions.

Utilizing the connections you have made with referral partners, leads, and existing customers is important when building your newsletter audience. A newsletter will allow you and your business to stay top-of-mind while nurturing your contacts. When conducting your newsletter campaigns and strategies, be cautious of spamming your audience; this will cause them to unsubscribe from your communications list.

There are a number of low-cost marketing ideas that you can implement in your business that can help you reach your goals, and the ones we have mentioned in this blog are only a few of them! Utilizing some (or all) of these cost-efficient tools can help you improve your conversion rates and increase your sales.

Get help today!

It isn't always easy to think of ways to market your business, especially when your budget isn't as large as your competitors. Our team at HTX Marketing Group is here to help you grow at your own pace and work with your budget. To get started scaling your business to have more time to do what you love, schedule your free strategy call by clicking the button below to schedule online or call us at (713) 965-7370 today!