Marketing Tip #15

Why You Need Reviews for Your Business

Why it is important to have customer feedback?

There are many reasons for which a business owner should encourage reviews. Whether you are continuously trying to improve your business, want to grow your business, or are looking for honest feedback, receiving reviews is the best way to get the information you are looking for.

Obtaining reviews will help improve your business

Having your consumers leave reviews gives you an "outsider's" point of view on the service you provide.

If it is a review giving positive feedback, then you know what to continue doing when providing your service and products to your customers. If you receive an unfavorable review, it will give you the opportunity to correct something you may not have realized that went wrong.

Reviews are a great way to build trust with your audience and let them know that you are a credible source of information. They can also help with brand awareness and customer acquisition. When you ask your customers for their feedback, you will be able to learn valuable information that you may take into consideration when trying to improve the daily operation of your business.

Your competitors are getting reviews

As you know, reviews are extremely valuable for any business. They help increase your company’s credibility and improve your search rankings on many search engines.

When a consumer searches for your product or service, the reviews on your page are one of the top factors they consider when making their purchasing decision. In fact, according to Brightlocal, nearly 80 percent of consumers trust reviews that are left on the internet. What does this mean for you?

This simply means that consumers trust reviews that are left by others who have used your product or service. If your competitor has better reviews than you, then you can expect to not see as much traffic as them.

Positive reviews = trustworthy

When consumers find out that your competitors have gotten negative reviews, they will be less likely to buy from them. This is because reviews provide a way for customers to see how other people have dealt with your business or businesses like yours. If they see bad reviews, it will give them a reason not to do business with you.

The best part about getting positive reviews is that it will make your business trustworthy. If your reviews are better than a local competitor, this will drive more consumers to the service or product you provide.

Reviews will impact traffic

Gathering reviews is a great way to improve your online visibility and your brand’s image. Think of when you search for something on the internet: what is the first thing that pops up? Chances are it is their business profile that displays their contact information. This "profile" also includes any reviews this establishment has received.

Whether you operate a restaurant, office, or retail store, reviews are typically the first things that consumers read before making a call to your business. When you see negative reviews for a service you are looking for, are you going to call the business with an unfavorable rating or the business with the highest rating and the best reviews?

Having numerous positive reviews will help your business gain more traffic, which could lead to more revenue.

Reviews will help you grow your business

Studies show that businesses with reviews are four times more likely to grow than those without reviews. Having a good reputation will make your business grow faster. If you have a lot of positive feedback, then it will show potential consumers what they will expect from working with you.

Are you collecting reviews?

It is always important for every business to have positive reviews, but you must also have a way for people to leave you a review that will not be burdensome. If you are looking for an effective review funnel to increase your online reviews and reputation, be sure to schedule your introductory strategy call with HTX Marketing Group online by clicking the button below or call us at (713) 965-7370 to get started today!

Written by Adam Hundley

Published on February 15, 2022

Adam is the Founder of HTX Marketing Group. After realizing an unexpected passion of helping small businesses grow when growing the marketing department at a local law firm, he decided to turn his passion into a bigger project and founded HTX Marketing Group. He strongly believes in working in tandem with business owners and their staff to ensure that the businesses they worked hard to open sees the growth and success to keep them going.

HTX Marketing Group is not your normal Marketing Agency. We work with you to grow your business your way. Not growing fast enough? We can help. Growing at a steady rate, but want more results? We can help. Whether it is paid ads on social media or search engines, creating content for your website or social media channels, newsletters to keep your existing clients and customers front of mind, or coaching your team how to run your marketing department on autopilot, HTX Marketing Group will guide you.

Be sure to click the button below to sign up for our newsletters to stay in the loop about our updates and offers! We don't like spam, so we promise to not overload your inbox!